About — JaOcCo
Our imagination, your identity.
JaOcCo was born from a life choice: to leave everything behind to find freedom, creativity, and the time to share what truly matters. After years in leadership positions, I decided to reinvent myself and build a project that reflects me, inspired by my children, and focused on the future.
A reconstruction journey
My journey hasn't always been easy. As a turbulent teenager, I had to rebuild myself at a very young age. This journey taught me one essential thing: you can always change course and chart your own path.
From crossing the Atlantic on a sailboat to climbing high mountain peaks, through a demanding career and then a burnout, each step has shaped me. Today, JaOcCo is the expression of this conviction: freedom and identity are built by daring.
Two generations, two worlds
JaOcCo is also a family adventure: a father and son who have united their visions.
- Premium , inspired by my journey: the mountains, the ocean, adventure. These experiences taught me that freedom is gained by thinking outside the box.
- Streetwear , my son's energy: boldness, urban expression, assumed identity. It's also a nod to my turbulent youth, transformed today into creativity.
Two different, but complementary, worlds that come together in the same idea: to bring to life clothes that tell a story.
Unique pieces, like you
Every JaOcCo garment is designed in a limited edition , never reissued. Because fashion shouldn't be mass-produced, but a personal and rare experience. Wearing JaOcCo means asserting your style, expressing your imagination, and joining a community that values authenticity.
Our commitment
✨ Because our inspiration comes from nature, we have chosen to give something back to it.
For every purchase, a tree is planted. 🌱
A word from the founder
“I decided to leave the race for titles and responsibilities to create a brand that embodies my values: freedom, creativity, authenticity.
I had no knowledge of the fashion world, but I'm teaching myself. JaOcCo is also about that: believing that you can always reinvent yourself.
The first to join us are not just customers, but the pioneers of a human and collective adventure.
— Benoît, Founder
Discover our blog
Want to follow the JaOcCo adventure from the inside? On our blog, I share the behind-the-scenes stories of the brand's creation, my self-taught learnings, and my thoughts on fashion, creativity, and freedom.